Owning the installation also means knowing who owns its operation.

Start with the agency structure

Which clients need separate workspaces? Which accounts can the shared design team access? Will an account manager prepare posts or only review them? Answering these questions before deployment is easier than repairing a tangled permissions setup later. The domain is the visible front door to that structure.

Treat network connections individually

Some connections require an API key or application password. Others need an application callback address configured for your domain. A managed provider offers another route, but it does not automatically unlock every network feature. Check publishing, comments, messaging and reporting separately.

Know where data travels

A separate installation stores application data in its own data area. Publishing to social networks or using AI still requires sending relevant data to those external services. Knowing which provider is used for each action is part of managing both access and cost.

Plan maintenance before launch

Agree on where backups are stored, who tests recovery and who handles updates. A backup file alone does not prove that recovery works. Treat the deployment plan as an operational agreement that covers keeping the site running as well as delivering it.

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